Louise Goodman

Effective communication and presentation skills are a vital tool for all successful racing drivers, from novice juniors through to World Champions. Whether you’re facing the TV cameras, making a public appearance or attempting to impress a sponsor, the ability to communicate effectively and present yourself with confidence and flair is crucial for success.  

Goodman Media is headed by Louise Goodman, an award winning motorsport reporter and TV presenter with over 20 years of Formula One experience.  Our programmes draw on Louise’s practical experience and expert insight to teach drivers how to maximise media opportunities, promote themselves to the press and make the right impression in the commercial world.

Our training sessions are very interactive; we use experienced camera crews to simulate realistic media scenarios.  All our courses are tailored to suit the age and experience of the driver and can be provided ‘one-on-one’ or in a small group. 

Goodman Media has devised and delivered successful media training and presentation skills workshops for a range of clients, from grass roots competitors to championship co-ordinators and Formula One drivers and teams. 

Sessions include;

• Understanding the media agenda; how journalists work and what they want
• Preparing for an interview; asking key questions and coping with nerves
• What makes a good story and what makes a good interview
• How to anticipate a journalist’s line of questioning
• Understanding what will happen to your answers
• How to handle ‘tricky’ interview situations
• Presenting with flair and speaking successfully in public

• Engaging and informing your audience; making an impact with your content and style
• Tips & Techniques; playing to strengths and improving weaknesses

Drivers learn how to;

• Establish and maintain control from the start of an interview
• Express messages clearly and succinctly
• Perform confidently and calmly in the face of probing persistent and critical questioning
• Build a successful relationship with the press
• Speak with assurance and poise in a variety of media environments
• Make the right impression when speaking in public
• Inject colour and passion into their performance
• Present themselves in a natural and compelling style
• Create an impression with the media through their own PR initiatives